Human Centred Design is not new to Pacific cultures. Western culture calls it 'designing with humans at the centre'

 

We call it "a way of life", Pacific culture is premised on people at the heart of every decision and shapes our values; how (design) we live (deliver) and co-exist within and outside of our community

(building culture)

Human Centred Design requires putting the needs of the customer first.

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Pacific ecosystems and communicative ecologies are based on the wellbeing of our community, family or literally the person next to you.